BACKGROUND OF ENRICO’S
- Raviraj Sdn Bhd (RRSB) was incorporated in 1991
- We are engaged in repacking, importing, exporting, contract repacking and distribution.
- RRSB distributes products under the brand name of Enrico’s, Hi Top Tea, Pancha, Keywee, Lif-on, SpiceVeg, Soyamate, Surabi, Adhistam
- Enrico’s is an acronym for ‘ENRIch COmpany’.
- Our Products is currently servicing 5000 outlets nationwide. Our Head Office is located in Penang.
- We have branches in Perak Darul Ridzuan, Kelantan Darul Naim, Selangor Darul Ehsan, Johor Darul Ta’zim and Singapore to serve all our customers from North to South.
- We are currently expending our export business and are continuously looking for potential distributors and wholesalers around the world.
VISION
TO BE ONE OF THE TOP 3 FMCG DISTRIBUTOR IN MALAYSIA BY 2025
MISSION
TO BE A HOUSEHOLD BRAND IN ALL MALAYSIAN HOMES.
- Customers- To attain 90% reach of approximately 50000 outlets consists of Supermarkets and retail industry in Whole Malaysia.
- Consumers- To create an ongoing demand for our quality products.
- Technology- To have 100% automated packaging production line for Milk Powder, Tea, Soya Chunk and Ghee to improve efficiency. Centralized ERP and CRM System.
- Team- To develop team members that have responsibility, ownership, motivated and strive for continuous improvement. Continuous ongoing group activities to strengthen the team by team building programs, marketing projects and CSR Projects
- A/P- To have ongoing, integrated communication strategy that is effective and covers wide scope of consumers.
- Products- To expand range of dairy product, millet products, spices and strive for continuous new products through active R&D.
- Project- To increase exports of all our products and to engage in meaningful Corporate Social Responsibility (CSR) Projects.
CREDENTIALS
- ISO 9001:2008 CERTIFICATION
- ISO 22000:2005 CERTIFICATION
- HAS/1 HACCP CERTIFICATION
- HALAL CERTIFICATION
- MeSTI CERTIFICATION
- SUPERBRANDS CERTIFICATION
AWARDS
- MIBA Penang Recogination Award 2004
- Action International Malaysia Best Marketing Award 2006
- Kohinoor Foods Limited ” Outstanding Business Associate for the year 2005-2006″
- Golden Bull Award 2007 “The 5th Malaysia’s 100 Outstanding SMEs”
- ActionCoach Biz Award 2007
- ActionCoach Hall of Fame Award 2008
- Human Resources Excellence Awards 2014 “Silver Winner Excellence in Workplace Well-Being”
- Malaysia Indian Business Brand Awards 2015 for Enrico’s
- Business of the Year Award 2015
HOME GROWN BRANDS
Our Registered and Trade Mark Brands·
- Enrico’s
- Hi Top
- Keywee
- Soyamate
- Pancha
- Vartegar
- Surabi
- Ney Vande
- Paal Vande
- Tea On Wheel (TOW)
- Adhistam
- SpiceVeg
- EWRC